Big tech is officially getting the fashion treatment this summer. Meta has launched its first-ever in-house line of AI-powered smart eyewear, and the standout piece of the collection is a high-profile collaboration with Kylie Jenner.
The new Meta Starfire Kylie Edition brings the beauty mogul's signature minimalist aesthetic to wearable tech, merging everyday functionality with artificial intelligence—and yes, it will even sing her viral "Rise and shine" phrase to you.
Kylie Jenner wearing the new Meta Starfire smart glasses.. Source: Prestige Online
Big Tech Meets "King Kylie"
Priced at $399, the Starfire Kylie Edition steps away from the chunky, overly futuristic designs typically associated with Silicon Valley hardware. Instead, Jenner and Meta's design team opted for a slim, rounded oval frame—a silhouette frequently seen in Jenner's own off-duty wardrobe.
Available in monochrome black or tortoiseshell, the glasses feature a subtle, sparkly gem embedded in the top corner of the right lens. The collaboration also extends to the accessories, with each pair shipping in a specialized, foldable charging case that includes a vanity mirror and a personalized note from Jenner.
The Exclusive "Rise and Shine" Feature
What truly separates the Starfire from the rest of Meta's new lineup is the software integration. Jenner did not just co-design the frames; she also lent her voice to the built-in Meta AI.
Wearers can choose to have Jenner's voice guide them through onboarding instructions, read out battery levels, and act as their personal AI assistant. In a nod to her viral internet moment, the glasses will even greet users with her famous "Rise and shine" line when put on in the morning.
Specifications and Features
Underneath the fashion-forward exterior, the glasses pack serious technological hardware designed to capture content and keep wearers connected on the go.
- Camera: A 12-megapixel ultrawide camera capable of shooting 3K Ultra HD video.
- Audio: Discreet open-ear speakers paired with a six-microphone system for taking calls, translating languages, and recording audio.
- Battery Life: Over 8 hours of frame usage, with the mirrored charging case providing an additional 40 hours of battery life.
- Storage: 32GB of internal flash storage for photos and videos.
- Prescription Ready: Lenses can be customized for prescriptions ranging from -6.00 to +2.25, ensuring the glasses are as functional as they are stylish.
Meta's Pivot Away from Ray-Ban
This launch marks a significant shift for Mark Zuckerberg's company. For the first time since 2021, Meta is releasing smart glasses under its own name, completely dropping the Ray-Ban branding that helped popularize its previous iterations.
While the new Meta Glasses—which also include the $299 "Adventurer" and "Fury" models—are still manufactured by eyewear giant EssilorLuxottica, the pivot signals Meta's ambition to become a standalone player in the fashion eyewear space. By partnering with one of the most photographed women in the world, Meta is making a calculated play to prove that smart glasses can finally be a mainstream fashion staple.
